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Data, commentary, insights & research for B2B professionals & entrepreneurs
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    The frustrating thing about being a B2B Marketer is that most of the information out there is geared towards B2C industries. Marketing to businesses successfully means networking and learning from other B2B professionals. I attended the B3 – Better B2B Marketer conference where I got to hear some of the top marketers share how they grew […]

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    At B2BNN we stayed indoors to stay dry and collected all the stats relevant to the B2B sector that came our way this week. In a typical April, 70 millimeters of precipitation will fall on the city of Toronto. 6 = The number of features successful referral programs have in common. Community, customer channels, content, […]

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    One of the top B2B marketing challenges is getting your message in front of the right audience. That’s why account-based marketing ABM is so popular right now. It enables you to focus your marketing efforts on your ideal customers (and bypass the bad leads). According to the 2016 State of Account-Based Marketing Study, 58% of […]

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    For half a year, Michael Litt woke up to the same thing every morning: a series of wild goose chases to find his next enterprise customer. The founder of Vidyard, the Waterloo Ont.-based provider of video marketing tools, would have spent the previous day pouring through a list of 85,000 companies which had been identified […]